Opened 5 months ago

Last modified 2 weeks ago

#327 new defect

Reddit acquires the Dubsmash video platform. Want to compete with TikTok?

Reported by: Redditvideodownloader Owned by: somebody
Priority: major Milestone:
Component: component1 Version:
Keywords: Cc:


Reddit has officially announced that it welcomes the Dubsmash video content creation platform on board. The financial terms of the deal were not disclosed, but a Reddit spokeswoman said the acquisition was based on a combination of cash and shares.

On December 13, the official welcome of the Dubsmash team appeared on the Reddit blog . - We are delighted to welcome the entire Dubsmash team to Reddit, including the three co-founders Suchit Dash, Jonas Drüppel and Tim Specht. We look forward to building better experiences for creative communities together - we read in the post.

Dubsmash platform allows users to create short videos and edit them. For example, the solution enables video overlay and lip synchronization to a song or movie fragment. Thanks to the signed agreement, such materials can now also be created using Reddit.

Interestingly, according to Reuters , Facebook and Snap were interested in the Dubsmash acquisition earlier this year. Ultimately, no contract was signed, the terms of which were not officially disclosed. However, it was allegedly an investment of hundreds of millions of dollars. Ultimately, Reddit will become the new shareholder of the video content creation platform.

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Reddit wants to compete with TikTok?

According to specialists, Reddit's investment in Dubsmash is a step towards entering a market dominated by the Chinese TikTok. Many social media platforms are interested in this area. As a reminder, influenced by the success of TikTok, Snapchat and Facebook introduced similar functions to their users earlier this year. However, it is TikTok that still remains the tycoon of this market.

We want to continue our journey to provide our users and now Reddit users with best-in-class video products. We believe in the idea of ​​connecting creators around interests and themes, which Reddit is pioneering in our growing Dubsmash community, said Suchit Dash, head of Dubsmash.

According to the analytical company Sensor Tower, the Dubsmash mobile app has been downloaded 196.8 million times worldwide. By comparison, the TikTok mobile app has been downloaded almost 2.6 billion times worldwide since its launch. This shows the huge advantage of the Chinese giant and how huge the market is.

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Change History (4)

comment:1 by anonymous, 3 months ago

people buy new dvds but are unable to use them properly and due to that they are not able to watch movies. Now there is a tutorial given by 4anime which explains the use of dvds. I hope people concerns will not be there

comment:2 by anonymous, 2 months ago

Dubash is a famous application and various people are using it to have fun. I’m really amazed to have the trusted information online and would like to recommend others to avail law assignment here. I admire your great help and hope able to explore lots of stuff.

comment:3 by anonymous, 8 weeks ago

The campaign for this awareness is going strong so far and I want to see how far it will go. Technicians are working online tirelessly and answering the question regarding gogoanime. I hope they succeed.

comment:4 by pyscho, 2 weeks ago

The most prominent application today is TikTok, a lot of creativity is available on this application. Join stick merge online action game on both phone and computer with friends on TikTok.

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