Opened 14 months ago

Last modified 8 days ago

#327 new defect

Reddit acquires the Dubsmash video platform. Want to compete with TikTok?

Reported by: Redditvideodownloader Owned by: somebody
Priority: major Milestone:
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Reddit has officially announced that it welcomes the Dubsmash video content creation platform on board. The financial terms of the deal were not disclosed, but a Reddit spokeswoman said the acquisition was based on a combination of cash and shares.

On December 13, the official welcome of the Dubsmash team appeared on the Reddit blog . - We are delighted to welcome the entire Dubsmash team to Reddit, including the three co-founders Suchit Dash, Jonas Drüppel and Tim Specht. We look forward to building better experiences for creative communities together - we read in the post.

Dubsmash platform allows users to create short videos and edit them. For example, the solution enables video overlay and lip synchronization to a song or movie fragment. Thanks to the signed agreement, such materials can now also be created using Reddit.

Interestingly, according to Reuters , Facebook and Snap were interested in the Dubsmash acquisition earlier this year. Ultimately, no contract was signed, the terms of which were not officially disclosed. However, it was allegedly an investment of hundreds of millions of dollars. Ultimately, Reddit will become the new shareholder of the video content creation platform.

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Reddit wants to compete with TikTok?

According to specialists, Reddit's investment in Dubsmash is a step towards entering a market dominated by the Chinese TikTok. Many social media platforms are interested in this area. As a reminder, influenced by the success of TikTok, Snapchat and Facebook introduced similar functions to their users earlier this year. However, it is TikTok that still remains the tycoon of this market.

We want to continue our journey to provide our users and now Reddit users with best-in-class video products. We believe in the idea of ​​connecting creators around interests and themes, which Reddit is pioneering in our growing Dubsmash community, said Suchit Dash, head of Dubsmash.

According to the analytical company Sensor Tower, the Dubsmash mobile app has been downloaded 196.8 million times worldwide. By comparison, the TikTok mobile app has been downloaded almost 2.6 billion times worldwide since its launch. This shows the huge advantage of the Chinese giant and how huge the market is.

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