What Is SEO / Search Engine Optimization?
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Search Engine Optimization (SEO) is the whole of the work done to ensure that our websites gain more visibility in Google and other search engines.
Before you buy a domain name, the seo process begins. For this reason, you should first do a keyword research and determine the target (keywords) that have a search volume and are relevant to your industry.
You can find out the search volume of words with the help of Google Keyword Planner.
In SEO studies, words with high search volume and low competition rate will be useful for you. Or long-tail keywords.. (see: Psychological counseling in Ankara)
To give a classic example, if you have a car rental company in Ankara, it will be difficult and very costly for you to use the word "car". In addition, the conversion rate of this word to customer is low. Because a user searching for the word car may want to view a picture or watch a video. Maybe he wants to know about the history of cars. For you, 'Ankara Rent a Car' is a point-and-shoot keyword. There are 3 points you need to pay attention to: 1- The number of searches for the word 2- The competition rate should be low or medium 3- There should be a conversion rate (conversion rate = word groups that describe you exactly and want to market)
Domain Name (Domain) Selection:
It is important for the brand and prestige to use the most ideal keyword you have determined in your site name. It will also speed up the SEO process.
Domain name extension has no effect on SEO. However, the preferred way will be to purchase (.com) – (.net) – (.org) – (.com.tr) whichever is available.
Other options include “.co” – “.info” and “.info.tr”.
Be careful not to use numbers and dashes (-) in the domain name. This can create a spam site perception in the eyes of visitors.
When Choosing Hosting:
Consider the following before choosing your hosting provider.
1- 99% uptime rate (Otherwise, search engines don't like frequent interruptions to the site!)
2- Turkey Location (It is a plus that the server center of the sites broadcasting in Turkish is TR)
3- Private IP (You can consider buying a static ip that belongs only to you. So maybe you won't be in the same ip range as illegal sites)
Your design must be mobile compatible (responsive, html5) and fast. A clean coded theme will take you forward!
You must purchase an SSL (https:// protocol) security certificate. Our recommendations include Comodo SSL. Visitors without a budget might consider Let's Encrypt SSL.
You need to optimize the title and meta tags of each page.
Use user-friendly SEF URL. If the text is about apple, your links should be configured as site.com/apple/ instead of site.com/index.php?id=2.
You can create an in-site hierarchical structure with Breadcrumbs (where am I).
Corporate sites should definitely have a blog section and make up-to-date and original posts here. Write your content within LSI Semantic (semantic) rules.
With the robots.txt file, you can block pages that spiders (spider/bot) do not want to index.
The sitemap (sitemap.xml) is of great importance for fast indexing.
Canonical tags should be used for each page.
Duplicate content should be avoided; The noindex meta tag should be added to the archive and subpages.
Don't forget to compress images and add alt tag.
Autoptimize, Litespeed Cache or WP-Rocket caching plugins can be used on WordPress sites.
By creating custom 404 pages, you can show recent posts and search section here.
Don't forget to use favicon.ico.
Site acceleration work: Cancel unnecessary queries on your website and perform database optimization.
Leverage structured data (schema.org) technology.
UX: User-experienced content and design lifts you up.